Alex Lupse
Senior Product Designer · B2B SaaS & Data-heavy Products
I’ve spent most of my career working on products that aren’t flashy, but are critical to how teams get work done. Most of them are complex, data-heavy, and unforgiving when the UX isn’t right.
Selected Works
Services
About me
What I do
I design complex enterprise software. The kind that sits inside how teams manage time, costs, and operational data every day.
Most of my projects involve dense information, multi-platform consistency, and systems that have grown past their original design. The challenge is almost never "make it look better." It is usually "make this actually usable for people who have no choice but to use it."
My background
Over a decade in product design, starting in visual and web design before shifting toward enterprise UX. Most of that time has been inside two focused B2B products: 7pace (time tracking for engineering teams) and Appfire (Atlassian ecosystem tooling).
I have worked on the same product long enough to see design decisions compound. What felt like a clean solution at the time, what created friction later, what users actually adopted. That kind of continuity changes how you design.
My approach
I work across the full design scope: problem framing, system architecture, interaction design, and validation, from early ambiguity through to shipped features.
I think the hardest part of design is not the interface. It is framing the right problem before anyone starts building.
I tend to slow down early and speed up late: investing time in understanding constraints and edge cases before committing to direction, then moving fast once the structure is clear. I work closely with engineering, not just hand things off to them.
Career
(2022 - 2025) Lead Product Designer at Appfire
(2016 - 2022) Senior Product Designer at 7pace
(2015 – 2016) Product Designer at TFS Timetracker
(2009 – now) Freelance UI / UX Designer
(2010 – 2013) Web Designer at Briskcode
