ExactCare
Client
Cubic Agency
Role
UX Designer
Year
2016
Context
I worked on ExactCare, contributing to both marketing and product experiences in the healthcare and pharmaceutical domain. My work spanned the website as well as two core platforms: a patient-facing experience across mobile, web, and tablet, and a provider-facing system used by physicians and care teams to manage schedules and patient interactions.
Problem
Healthcare workflows are fragmented across patients, providers, and systems. Managing medication, schedules, and patient interactions requires coordination between multiple roles, often relying on disconnected tools. This increases cognitive load, introduces risk of error, and makes it difficult to maintain a clear, shared view of patient care.
Concept
I focused on designing connected experiences across these roles. For patients, the goal was clarity and ease of use when managing medication routines and schedules. For providers, the focus was on structured workflows: scheduling visits, accessing patient information, and supporting care in context. The design emphasized clear hierarchy, step-based flows, and consistent patterns across devices, helping users navigate complex information with minimal effort.
Outcome
The result was a more cohesive experience across patient and provider touchpoints, improving clarity in daily workflows and supporting better coordination of care. The system established a consistent foundation across platforms while adapting to different user needs and contexts.
